Client: Electronic Arts Inc.
Design Director: Kat Lee
May 2022
Design Director: Kat Lee
May 2022
I was commissioned by EA Sports to create artwork as part of their promotional campaign for the new UFC 4 fighter update, ahead of international fight week.
Titled 'The Northern scrappers update', the brief was to illustrate four new fighters and include different landmarks from their individual home towns.
This was featured across all EA, UFC and individual fighters social media platforms.
It was also featured as an advert during live UFC events, along with a physical print across one wall in the Las Vegas convention centre during International Fight Week.
Titled 'The Northern scrappers update', the brief was to illustrate four new fighters and include different landmarks from their individual home towns.
This was featured across all EA, UFC and individual fighters social media platforms.
It was also featured as an advert during live UFC events, along with a physical print across one wall in the Las Vegas convention centre during International Fight Week.
